Ensure that your audience is targeted correctly. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. Always make sure there is "subscribe" link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This is a great method to use to organically grow your base.
You usually don't want to send emails around major holidays. People are off doing things rather than sitting
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